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# Campaign Sequences

> Learn how to create multi-step outreach sequences for your outbound campaigns.

Sequences allow you to create sophisticated multi-step outreach flows in **Advanced** campaigns. Instead of a single call attempt, you can define multiple **outreaches** across one or more sequences — each with its own timing, script, and target segment.

## Understanding Sequences

A sequence is a named flow that contains one or more **outreaches** (individual contact attempts). Each outreach specifies when to dial and which script to use.

| Concept              | Description                                                                     |
| -------------------- | ------------------------------------------------------------------------------- |
| **Sequence**         | A named flow with a description and timezone, containing one or more outreaches |
| **Outreach**         | A single touch point within a sequence — has its own timing and script          |
| **Default Sequence** | Required catch-all that handles contacts not matched by other sequences         |
| **Segment**          | Non-default sequences must target a specific audience segment                   |

## Creating Sequences

Sequences are configured in the **Sequences** step of the Advanced campaign builder.

### Getting Started

You have two options:

* **Create Sequence** — Build a new sequence from scratch
* **Select Existing Sequence** — Reuse a sequence already defined in your organization

![Sequences step with Create Sequence option](/_fern-img/3dcba9ea54dbd9f55e0b2d6ac5e83670350ecdb382c58ddf4c19ede6278c86be.webp)![Sequences step with Select Sequence option](/_fern-img/c8075b61265abbfca7ce6ef4d2de82dcad845838876281831351a4c528a99fc2.webp)

### Configuring a Sequence

Each sequence requires:

![Sequence builder with name, timing, and outreach configuration](/_fern-img/e594ab1d0b1d867e601f1d59c2456437c02423d999384b16535db001f9f69b40.webp)

| Field           | Requirement                                                              |
| --------------- | ------------------------------------------------------------------------ |
| **Name**        | At least 4 characters                                                    |
| **Description** | Required                                                                 |
| **Timezone**    | Required — controls when outreaches are scheduled                        |
| **Segment**     | Required for non-default sequences (the default sequence uses catch-all) |

### Adding Outreaches

Within each sequence, add one or more outreaches using **Add Outreach**. Each outreach needs:

![Outreach configuration with timing type, delay, and script selection](/_fern-img/fdb2995f23719375a17802bdf65910581a88ccb745d0322dbe862eb46fad5ecc.webp)

| Setting            | Description                                    |
| ------------------ | ---------------------------------------------- |
| **Timing Type**    | How the outreach is scheduled                  |
| **Date Offset**    | Number of days from the campaign start         |
| **Delay Duration** | Time to wait before dialing                    |
| **Time**           | Specific time of day                           |
| **Script**         | Which script Gail should use for this outreach |

### Timing Options

| Approach           | Example Use Case                                                     |
| ------------------ | -------------------------------------------------------------------- |
| **Date Offset**    | Schedule an outreach for day 1, day 3, day 7 of a multi-day sequence |
| **Delay Duration** | Quick follow-up within hours of a previous attempt                   |
| **Specific Time**  | Reach contacts at a particular time of day                           |

### Validation

The campaign builder validates that all sequences are complete before you can proceed:

* At least **one sequence** must exist
* Every sequence must have the required fields filled in
* Each outreach must have valid **timing** and a **script** selected

Error messages reference specific sequence and outreach numbers (e.g., "Sequence 2: Outreach 1 — Script is required") so you can locate and fix issues quickly.

### AI-Assisted Sequences

Use **Have Gail Help** to have Gail review and suggest improvements to your sequences. Gail can analyze your sequence structure and recommend changes to timing, scripts, or outreach order.

## Best Practices

### Respect Contact Fatigue

Limit total attempts to avoid annoying contacts:

* Maximum 3-5 attempts for most campaigns
* Spread attempts over appropriate time periods
* Always provide opt-out options

### Test Before Scaling

Run sequences with small groups first:

1. Test with sample contacts
2. Review call recordings and outcomes
3. Adjust timing and scripts
4. Scale gradually

### Monitor and Optimize

Regularly review sequence performance:

* Identify steps with high drop-off
* A/B test different approaches
* Adjust timing based on data

## Next Steps

* [Redialing Rules](/platform/communications/outbound/redialing-rules) - Fine-tune retry behavior
* [Creating Campaigns](/platform/communications/outbound/creating-campaigns) - Apply sequences to campaigns

> Documentation for Gail, the AI platform for financial services. Learn how to set up GailGPT and Gail Agent to automate customer communications for insurance, banking, and finance.