***

title: Introduction to Gail
description: >-
Learn what Gail is and how it helps financial services teams automate customer
communications with AI-powered assistants and agents.
-----------------------------------------------------

Welcome to Gail, the AI platform purpose-built for financial services. Gail helps insurance agencies, banks, and finance companies automate customer communications through intelligent AI assistants and agents.

## What is Gail?

Gail is an AI platform built specifically for **financial services**—insurance agencies, banks, and finance companies. It offers two powerful products designed to handle different aspects of customer communication:

### GailGPT — AI Assistant for Financial Services

GailGPT is an AI-powered assistant that can be trained on your business knowledge to answer questions, provide support, and boost team productivity.

* **Expert on your business** — Upload documents, connect systems, and tailor Gail to your specific operations
* **Industry-specific personas** — Pre-built knowledge for insurance, banking, and finance workflows
* **Multilingual support** — Communicates in 10+ languages
* **Team productivity** — Help your staff quickly find answers and serve clients faster

### Gail Agent — Your Always-On AI Rep

Gail Agent handles customer communications across multiple channels with natural, human-like conversations.

* **Omnichannel support** — Answers calls, texts, emails, and web chats
* **24/7 availability** — Never miss a customer interaction, even outside business hours
* **Task automation** — Connects with your systems to automate scheduling, follow-ups, and more
* **Multilingual** — Speaks 10+ languages to serve diverse customer bases

## Key Features

<CardGroup cols={2}>
  <Card title="Natural Conversations" icon="comments">
    Our AI agents engage in fluid, context-aware conversations that feel natural to your customers—whether by chat or voice.
  </Card>

  <Card title="Knowledge Base" icon="book">
    Train your agents on your specific business information, FAQs, procedures, and documentation.
  </Card>

  <Card title="Custom Voices" icon="microphone">
    Choose from a variety of voice options or create custom voices for your brand (GailAgent).
  </Card>

  <Card title="Easy Integration" icon="plug">
    Connect Gail with your existing tools via our API, webhooks, or pre-built integrations like Salesforce and HubSpot.
  </Card>
</CardGroup>

## Pricing

| Product             | Price           | Best For                                                                               |
| ------------------- | --------------- | -------------------------------------------------------------------------------------- |
| **GailGPT**         | \$40/user/month | Financial services teams wanting an AI assistant trained on their business             |
| **Gail Agent**      | \$425/month     | Organizations needing 24/7 AI phone, text, and chat support (includes 5 GailGPT seats) |
| **Gail Enterprise** | Custom pricing  | Larger teams needing custom voices, workflows, and dedicated support                   |

<Callout type="info">
  Start with a free trial to explore the platform. See full pricing details at [meetgail.com/pricing](https://www.meetgail.com/pricing).
</Callout>

## Who Uses Gail?

Gail is trusted by financial services teams including insurance agencies, banks, and finance companies. Organizations use Gail to:

* Scale customer support without proportionally increasing headcount
* Provide 24/7 availability for client inquiries across all channels
* Automate follow-ups, appointment scheduling, and lead qualification
* Reduce response times and improve client satisfaction
* Empower agents with instant access to policy details, procedures, and company knowledge

## Next Steps

Ready to get started? Head to the [Where to Start](/platform/getting-started/choose-your-path) guide to set up your first agent in minutes.