Choose Your Path

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Now that you understand what Gail can do, let’s get started. Choose one of these paths based on your immediate goal:


💬 Path 1: Build Your Gail (Custom AI Agent)

Create a custom AI agent that can handle chat, SMS, and more. Build a Gail tailored to your specific business needs with its own personality, knowledge base, and capabilities.

Best For
  • SMS and chat conversations
  • Custom AI assistants
  • Multi-channel communication
  • Business-specific workflows
What You'll Need

Time: 15-20 minutes

Requirements: Business info, documents for knowledge base

2

Select 'Create a Gail'

On the Gails page, click “Create a Gail” to start building your custom AI agent.

3

Choose Your Mode

Basic Mode: Quick setup—just provide the Gail’s name, specialty, and a one-sentence description.

Advanced Mode: Full control—define name, persona/tone, GPT model preference, and custom abilities.

4

Enable Communication Channels

Select which channels your Gail should use: SMS, Chat widget, or within the Gail portal itself.

If enabling SMS: Choose your SMS sender name/short code and indicate if MMS/incoming media should be allowed.

5

Build the Knowledge Base

Attach documents to teach your Gail about your company. Add document types and tags for grouping and organization.

6

Set Rules and Instructions

Provide specific rules, compliance constraints, or mandatory instructions your Gail must always follow.

7

Add Custom Tools/Integrations

If your Gail needs to use specific tools, name them and briefly describe their function.

8

Define Business Hours

Set your desired business hours and the correct timezone for automated responses.

9

Enable File Uploads (Optional)

For chat channels, enable file uploads and set any size/type restrictions if needed.

Create your first Gail →


📞 Path 2: Set Up Inbound Calls

Configure your Gail to answer incoming calls 24/7. Handle customer inquiries, route calls, and provide support automatically—perfect for teams that need always-on customer service.

Best For
  • Customer support teams
  • After-hours coverage
  • High call volume businesses
  • Appointment scheduling
What You'll Need

Time: 20-30 minutes

Requirements: Phone number, business info

2

Create Your Inbound Scripts

Navigate to the “Handbook” tab within Receptionist. Create the scripts Gail will use to answer calls, greet callers, and manage different scenarios (business hours vs. after hours).

3

Build Your Directory

Head to the “Directory” tab in the Receptionist section. Add all your internal contacts with their phone numbers so Gail knows exactly who to transfer calls to.

4

Set Your Business Hours

Go to the “Knowledge” tab in the Receptionist section. Define your agency’s operating hours. Gail uses this to decide which script to run.

5

Configure Call Forwarding Logic

On the Receptionist page, configure the transfer logic. This tells Gail how to handle calls based on your business hours, ensuring calls go to the right place every time.

Begin inbound setup →


📤 Path 3: Create Outbound Campaign

Launch a campaign to proactively reach out to customers. Perfect for follow-ups, reminders, lead qualification, and staying connected with your customer base.

Best For
  • Sales and retention teams
  • Lead follow-up
  • Appointment reminders
  • Policy renewal outreach
What You'll Need

Time: 30-40 minutes

Requirements: Contact list, campaign goal

1

Create a New Campaign

On the Campaigns page, click the “New Campaign” button to start setting up your campaign.

2

Fill in Campaign Details

Give your campaign a clear name and description. Toggle “Advanced Campaign” if you need features like multiple scripts or specific redialing rules.

3

Select Your Script

From the “Script” dropdown menu, choose the specific script you want Gail to use for this campaign. This is the message or conversation flow Gail will follow when making calls.

4

Choose Your Contact List

Click the “Choose Contact List” button and select the list of contacts you want this campaign to reach out to.

5

Save and Launch

Click the orange “Save” button to save your campaign as a draft. From the “Edit Campaign” page, you can either click “Edit” to make more changes or hit “Start” to launch immediately!

Create your first campaign →


Make Your Gail More Effective

Once you’ve chosen your path and completed basic setup, enhance your Gail with these optional features:


Need Help Getting Started?

Book a Demo

Schedule a personalized walkthrough with our team. We’ll help you choose the right path and get set up faster.

Schedule a call →

Not sure which path to choose? Most teams start with GailGPT to test the platform, then move to inbound calls for customer support. Outbound campaigns are typically added once you’re comfortable with the basics.