Choose Your Path

View as Markdown

Now that you understand what Gail can do, let’s get started. Choose one of these paths based on your immediate goal:


💬 Path 1: Build A Gail (Custom AI Agent)

Create a custom AI agent that can handle chat, SMS, and more. Build a Gail tailored to your specific business needs with its own personality, knowledge base, and capabilities.

Best For
  • SMS and chat conversations
  • Custom AI assistants
  • Multi-channel communication
  • Business-specific workflows
What You'll Need

Time: 15-20 minutes

Requirements: Business info, documents for knowledge base

2

Select ‘Create a Gail’

On the Gails page, click “Create a Gail” in the top right to start building your custom AI agent.

Create a Gail button on the Gails page

3

Choose Your Mode

Basic Mode: Quick setup—just provide the Gail’s name, specialty, and a brief description of the task you would like it to complete.

Basic Mode Gail setup

Advanced Mode: Full control—give Gail detailed steps and instructions you would like it to follow to complete the tasks you are assigning it. Provide specific rules, compliance constraints, or mandatory instructions your Gail must always follow.

Advanced Mode custom instructions

4

Build the Knowledge Base

Attach documents to teach your Gail about your company. Add document types and tags for grouping and organization.

Attaching documents to the Knowledge Base

5

Enable Communication Channels

Select which channels your Gail should use as well as the models you would like it to use for: SMS, Chat widget, or within the Gail portal itself.

Active Channels setup

6

Add Actions

If you would like your Gail to follow specific steps to complete certain tasks, create a use case for them and outline the steps you would like Gail to take.

Add Use Case

7

Add Custom Tools/Integrations

If your Gail needs to use specific tools, click add tool and select a tool from the list of options provided.

Add Tool page

8

Save your Gail

Once you are done creating your Gail, click save. Once saved, your Gail is now ready to use!

Save your Gail

Create your first Gail →


📞 Path 2: Set Up Inbound Calls

Configure your Gail to answer incoming calls 24/7 or after hours only. Handle customer inquiries, route calls, and provide support automatically—perfect for teams that need always-on customer service or an extra hand.

Best For
  • Customer support teams
  • After-hours coverage
  • High call volume businesses
  • Appointment scheduling
What You'll Need

Time: 20-30 minutes

Requirements: Phone number, business info

2

Create Your Inbound Agents

Navigate to the “Inbound Agents” tab. Create the Inbound Agents Gail will use to answer calls, greet callers, and manage different scenarios (business hours vs. after hours). You can create separate agents to handle during hours and after hours calls, or you can create one that handles both.

Inbound Agents tab

3

Build Your Directory

Head to the “Directory” tab. Add all your internal contacts with their phone numbers as well as any external contacts so Gail knows exactly who to transfer calls to.

Directory tab

4

Manage your Action Library

Go to the “Action Library” tab. Create new Actions for different scenarios that you would like Gail to handle. These actions can be added to any Inbound Agent so they know the proper steps to handle these scenarios on call.

Action Library tab

5

Configure Data Extraction

Lastly, go to the Data Extraction tab. Configure the data you would like Gail to intelligently extract from your calls. This tells Gail what information is important so it can keep track of it for easy viewing.

Data Extraction tab

Begin inbound setup →


📤 Path 3: Create Outbound Campaign

Launch a campaign to proactively reach out to customers. Perfect for follow-ups, reminders, lead qualification, renewals, and staying connected with your customer base.

Best For
  • Sales and retention teams
  • Lead follow-up
  • Appointment reminders
  • Policy renewal outreach
What You'll Need

Time: 30-40 minutes

Requirements: Contact list, campaign goal, script

1

Create a New Campaign

On the Campaigns page, click the “New Campaign” button to start setting up your campaign.

New Campaign button on the Campaigns page

2

Fill in Campaign Details

Give your campaign a clear name and description. Toggle “Advanced Campaign” if you need features like multiple scripts, call sequences, specific redialing rules or contact thresholds.

New Campaign details form

3

Select Your Script

From the “Script” dropdown menu, choose the specific script you want Gail to use for this campaign. This is the message or conversation flow Gail will follow when making calls.

Select a script for the campaign

4

Choose Your Contact List

Click the “Choose Contact List” button and select the list of contacts you want Gail to reach out to for this campaign.

Choose Contact List button

5

Save and Launch

Click the “Save” button to save your campaign as a draft. From the “Edit Campaign” page, you can either click “Edit” to make more changes or hit “Start” to launch immediately!

Save campaign button

Create your first campaign →


Make Your Gail More Effective

Once you’ve chosen your path and completed basic setup, enhance your Gail with these optional features:


Need Help Getting Started?

Book an Onboarding

Schedule a personalized walkthrough with our team. We’ll help you choose the right path and get set up faster.

Schedule a call →

Not sure which path to choose? Most teams start with GailGPT to test the platform, then move to inbound calls for customer support. Outbound campaigns are typically added once you’re comfortable with the basics.