Redialing Rules
Redialing Rules
Redialing rules give you precise control over how and when contacts are called back. These rules help you balance persistence with respect for contact preferences and regulatory compliance.
Understanding Redialing
When a call doesn’t reach its intended outcome, the system can automatically schedule a retry. Redialing rules determine:
- How many times to retry
- How long to wait between attempts
- Which phone numbers to try
- When to stop trying
Configuring Redialing Rules
Accessing Settings
- Open your campaign
- Navigate to Settings → Redialing Rules
- Configure the rules below
Maximum Attempts
Set limits on how many times a contact is called:
Example Configuration:
This means:
- Each contact receives at most 6 call attempts total
- No single phone number is called more than 3 times
- No more than 2 attempts per day to any contact
Retry Delays
Configure how long to wait before retrying:
Shorter delays can improve connection rates during business hours, but be careful not to call too frequently. Most contacts find more than 2 calls per day excessive.
Outcome-Based Rules
Define different retry behavior based on call outcomes:
No Answer
Voicemail
Busy Signal
Wrong Number
Multi-Number Dialing
When contacts have multiple phone numbers, control how they’re used.
Number Priority
Set the order for trying different numbers:
- Primary Phone - Mobile or preferred number
- Secondary Phone - Home or alternate number
- Work Phone - Business number (respect business hours)
Number Rotation
Configure how numbers rotate:
Example Sequential Flow:
Number-Specific Rules
Apply different rules to different number types:
Time-Based Rules
Calling Windows
Define when calls can be made:
Time Zone Handling
Calls are automatically adjusted for contact time zones:
- Phone area codes determine approximate location
- Calls only placed during permitted local hours
- Contacts in restricted hours are queued for later
Cool-Down Periods
Prevent calling too soon after certain events:
Advanced Rules
Escalation Rules
Define when to escalate beyond automated calling:
Contact Scoring
Prioritize high-value contacts:
A/B Testing
Test different redialing strategies:
Compliance Considerations
Regulatory Requirements
Ensure your redialing rules comply with regulations:
Consult legal counsel to ensure your redialing rules comply with all applicable regulations. Non-compliance can result in significant fines.
Automatic DNC Handling
When a contact opts out:
- Call is immediately terminated
- Contact is added to your DNC list
- All scheduled retries are cancelled
- Contact is excluded from future campaigns
Complaint Management
If a contact expresses frustration:
- Agent apologizes and offers to stop calls
- If requested, contact is added to DNC
- Incident is logged for review
- Team is notified if pattern emerges
Monitoring Redial Performance
Key Metrics
Optimization Tips
Based on your metrics:
- High attempts per connect → Increase delays, try different times
- Low redial success → Verify number quality, adjust timing
- High DNC rate → Reduce frequency, improve scripts
- High complaints → Review scripts, reduce aggressiveness
Best Practices
Start Conservative
Begin with modest retry limits:
- 3-4 total attempts
- 4+ hours between attempts
- No more than 2 per day
Increase only if metrics support it.
Respect Business Hours
Most successful calls happen during:
- Consumers: 10 AM - 8 PM local time
- Business: 9 AM - 5 PM local time
Avoid early mornings, late evenings, and meal times.
Document Your Rules
Keep records of your redialing configuration:
- When rules were set
- Why specific values were chosen
- Who approved the configuration
This helps with compliance audits and optimization.
Next Steps
- Sequences - Create multi-step outreach flows
- Managing Contacts - Organize your contact lists